We were happy to once again showcase our bestselling microbiology and biological sciences textbooks at the 2018 American Society for Microbiology Conference for Undergraduate Educators (ASMCUE) held in Austin, Texas. Account Manager, Ashley Caissie, Education Technology Consultant, Liam Butler, and Matt Kane, Director of Product Management (not pictured), enjoyed speaking with the 350 higher ed. instructors who traveled from all over the US and as far as Australia, to gather, discuss, and share ideas on how they can "improve teaching and learning in the biological sciences."
(Pictured: Thais Miller, Rights & Media Specialist and Lindsay White, Marketing Manager)
By Thais Miller
Before joining the Rights and Media team at Jones & Bartlett Learning, I worked as an admissions counselor for three years. Though I was definitely ready to say goodbye to making 100 phone calls per week, assuring parents that their child would definitely get an internship, and having conversations about financial aid which were far above my pay grade, I have missed the facetime with one’s customer that comes with a sales position. Thus, when presented with the opportunity to represent Jones & Bartlett Learning along with Matt Kane, Director of Product Management and Lindsay White, Marketing Manager at the NSTA 2018 National Conference on Science Education in Atlanta, I was thrilled to dust off the old college fair skills and learn about marketing the text books I work on behind the scenes.
Don't just take our word for it.
We conducted extensive market reviews prior to publishing a third edition of the internationally acclaimed Understanding Viruses. Here's what some of our reviewers had to say:
"I am impressed with the author's ability to include topical information, basic biology, and clinical relevance. This begins in the first chapter and is consistent throughout. This text fills a major gap between advanced virology and introductory biology texts… This text is the perfect blend of clinical virology, epidemiology, taxonomy, replication dynamics, and pathophysiology."
"I really like this textbook. The approach to viruses corresponds to my thoughts of needing to know about the interaction of the virus and the host and not just the diseases that they cause."
Last spring we conducted a review of our unique microbiology textbook, The Microbial Challenge: A Public Health Perspective, Third Edition by (the late) Robert Krasner and Teri Shors. The text is unique in that it covers the core microbiology concepts for an introductory microbiology course through a public health lens. This makes it perfect for students already in or considering a pre-health professions major, students interested in public health, non-majors who would benefit from a focus on how microbiology impacts everyday life, and students at schools that push an interdisciplinary focus.
What do we know about Ebola? Authored by two professionals in the medical and science fields, the recently published Ebola: An Emerging Infectious Disease Case Study analyzes the recent outbreak of the virus from a variety of angles and provides context for our understanding of emerging infectious diseases, how they are treated, and how agencies and governments respond to them.
With Navigate 2, learning is no longer confined to the four walls of the classroom. Navigate 2 allows you to provide content that keeps your students interested and benefits multiple learning styles while saving valuable time.
Last fall, we conducted a focus group with students at Glendale Community College on Navigate 2 Advantage Access for Fundamentals of Microbiology, Tenth Edition, based on the classic undergraduate microbiology text by Jeffrey C. Pommerville. During the focus group, students received a product demonstration of Navigate 2 Advantage Access, including a comprehensive and interactive eBook, assessments, and practice activities. After the demonstration, students completed a survey on their initial reactions, carried out a set of tasks, and provided their feedback on the Navigate 2 user experience as a whole from the student perspective. Read the complete case study now.