Jones & Bartlett Learning Blog

    Join Us In Celebrating World Breastfeeding Week

    Posted by Katie Hennessy on Aug 4, 2015 4:52:04 PM

    Did you know that it's World Breastfeeding Week? Coordinated by the World Alliance for Breastfeeding Action (WABA) and celebrated in more than 176 countries, World Breastfeeding Week (WBW) recognizes the importance of promoting breastfeeding worldwide. This year's theme is “Breastfeeding and Work: Let’s Make It Work!”

    According to Dr. Carissa F. Etienne, Director of the Pan American Health Organization/World Health Organization (PAHO/WHO),

    “The benefits of breastfeeding extend to mother and baby, and promoting breastfeeding policies in the workplace is essential. Employers also stand to benefit as it leads to happier, more dependable and productive employees.”

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    Topics: baby-friendly, breastfeeding, lactation, lactation consultant, nursing, WBW, World Breastfeeding Week, world health organization

    Jones & Bartlett Learning Releases Updated Ten Steps to Successful Breastfeeding Online Course

    Posted by Katie Hennessy on Jul 14, 2015 2:43:46 PM

    Our Ten Steps to Successful Breastfeeding online course just keeps getting better. Created specifically to support the implementation of the World Health Organization (WHO) and UNICEF Baby-Friendly Hospital Initiative, it is an essential resource for educating your staff to reach Baby-Friendly status.

    Structured in 15 modules and now mapped to the Baby-Friendly objectives, this updated course features new animations and knowledge checks throughout each module.

    “...provides valuable information and should be required for all healthcare workers who have contact with or provide medical care to young women, new moms and expectant moms.” – User Review

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    Topics: New Edition, baby-friendly, breastfeeding, lactation consultant, nursing, Online Learning, ten steps to successful breastfeeding, UNICEF Baby-Friendly Hospital Initiative, world health organization

    Happy World Breastfeeding Week!

    Posted by Katie Hennessy on Aug 2, 2012 12:23:08 PM

    This week, World Breastfeeding Week (WBW) celebrates its 20th anniversary. Commemorated in more than 170 countries, WBW promotes the significant health benefits of breastfeeding and recognizes the important work of breastfeeding advocates and educators across the world. This year's theme is "Understanding the Past - Planning the Future: Celebrating 10 years of WHO/UNICEF's Global Strategy for Infant and Young Child Feeding."

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    Topics: baby-friendly, breastfeeding, lactation, lactation consultant, nursing, Online Learning, WBW, World Breastfeeding Week, world health organization

    MA Bans Infant Formula Bags: Promotes Breastfeeding

    Posted by Katie Hennessy on Jul 23, 2012 4:51:47 PM

    Earlier this month, Massachusetts became the second US state to ban infant formula gift bags. Dr. Lauren Smith, Medical Director of the Massachusetts Department of Public Health told Boston.com that, “We applaud the effort of all of the hospitals to make this explicit statement of their support of breastfeeding here in the Commonwealth.”

    According to the Massachusetts Breastfeeding Coalition,

    “In 2005, nearly all maternity facilities in the state were giving out discharge bags from formula companies. The marketing technique is particularly effective in lowering breastfeeding rates in part because of the implied endorsement of the hospital and health professionals. The bags often come with a requirement that hospitals get their formula for free, which contributes greatly to unnecessary use of formula by breastfeeding mothers. Research has consistently shown that such use is one of the strongest predictors of early breastfeeding failure— with a resultant increase in formula sales.”

    Last fall, UMass Memorial Medical Center decided to stop distributing formula bags due to institutional pressure to avoid corporate marketing on hospital materials. Dr. Ellen Delpapa, Medical Director, Labor and Delivery told Boston.com that, “We now give women a free canvas bag with our hospital ­logo, but it doesn’t have anything in it. So far, we’ve had no complaints; no one has missed the formula.”

    The American Academy of Pediatrics recommends that mothers breastfeed exclusively for the first six months to provide babies with protection against respiratory illnesses, ear infections, gastrointestinal diseases, and allergies. Breastfed babies also have a lower risk of sudden infant death syndrome and a reduced likelihood for obesity.

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    Topics: ceu, l-cerp, baby-friendly, breastfeeding, continuing education unit, lactation, lactation consultant, nursing, Online Learning, world health organization

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