Today begins the start of World Breastfeeding Week (WBW). Held annually since 1992 and recognized in more than 170 countries, World Breastfeeding Week highlights the global impact that breastfeeding has as “a key element in getting us to think about how to value our wellbeing from the start of life, how to respect each other, and care for the world we share.” The theme is “Breastfeeding: A Key to Sustainable Development.”
We are so proud to announce that Counseling the Nursing Mother: A Lactation Consultant’s Guide, Sixth Edition by Judith Lauwers and Anna Swisher was just awarded second place in the 2015 AJN Book of the Year Awards Maternal-Child Nursing/Childbirthing category. For more than 40 years, the American Journal of Nursing has released an annual list of the best in nursing publishing. Encompassing a wide-range of categories, the 2015 AJN Book of the Year Awards recognize the most valuable texts published between August 2014 and August 2015.
“Jones & Bartlett Learning is truly honored to accept this 2015 AJN Book of the Year Award. To be granted this distinction within the Maternal-Child Nursing/Childbirthing category is especially meaningful given our longstanding and devoted work in the areas of women's health, midwifery, breastfeeding, and lactation. We applaud the dedication of our authors in maintaining this seminal work through its six editions and we extend our congratulations to both the authors and our publishing team.” - Amanda Martin, Executive Editor, Jones & Bartlett Learning
Did you know that it's World Breastfeeding Week? Coordinated by the World Alliance for Breastfeeding Action (WABA) and celebrated in more than 176 countries, World Breastfeeding Week (WBW) recognizes the importance of promoting breastfeeding worldwide. This year's theme is “Breastfeeding and Work: Let’s Make It Work!”
According to Dr. Carissa F. Etienne, Director of the Pan American Health Organization/World Health Organization (PAHO/WHO),
“The benefits of breastfeeding extend to mother and baby, and promoting breastfeeding policies in the workplace is essential. Employers also stand to benefit as it leads to happier, more dependable and productive employees.”
Our Ten Steps to Successful Breastfeeding online course just keeps getting better. Created specifically to support the implementation of the World Health Organization (WHO) and UNICEF Baby-Friendly Hospital Initiative, it is an essential resource for educating your staff to reach Baby-Friendly status.
Structured in 15 modules and now mapped to the Baby-Friendly objectives, this updated course features new animations and knowledge checks throughout each module.
“...provides valuable information and should be required for all healthcare workers who have contact with or provide medical care to young women, new moms and expectant moms.” – User Review
Topics: New Edition, baby-friendly, breastfeeding, lactation consultant, nursing, Online Learning, ten steps to successful breastfeeding, UNICEF Baby-Friendly Hospital Initiative, world health organization
This week, World Breastfeeding Week (WBW) celebrates its 20th anniversary. Commemorated in more than 170 countries, WBW promotes the significant health benefits of breastfeeding and recognizes the important work of breastfeeding advocates and educators across the world. This year's theme is "Understanding the Past - Planning the Future: Celebrating 10 years of WHO/UNICEF's Global Strategy for Infant and Young Child Feeding."
Earlier this month, Massachusetts became the second US state to ban infant formula gift bags. Dr. Lauren Smith, Medical Director of the Massachusetts Department of Public Health told Boston.com that, “We applaud the effort of all of the hospitals to make this explicit statement of their support of breastfeeding here in the Commonwealth.”
According to the Massachusetts Breastfeeding Coalition,
“In 2005, nearly all maternity facilities in the state were giving out discharge bags from formula companies. The marketing technique is particularly effective in lowering breastfeeding rates in part because of the implied endorsement of the hospital and health professionals. The bags often come with a requirement that hospitals get their formula for free, which contributes greatly to unnecessary use of formula by breastfeeding mothers. Research has consistently shown that such use is one of the strongest predictors of early breastfeeding failure— with a resultant increase in formula sales.”
Last fall, UMass Memorial Medical Center decided to stop distributing formula bags due to institutional pressure to avoid corporate marketing on hospital materials. Dr. Ellen Delpapa, Medical Director, Labor and Delivery told Boston.com that, “We now give women a free canvas bag with our hospital logo, but it doesn’t have anything in it. So far, we’ve had no complaints; no one has missed the formula.”
The American Academy of Pediatrics recommends that mothers breastfeed exclusively for the first six months to provide babies with protection against respiratory illnesses, ear infections, gastrointestinal diseases, and allergies. Breastfed babies also have a lower risk of sudden infant death syndrome and a reduced likelihood for obesity.