Check out this interesting blog post from Bob O’Toole, contributing author to Cathy Cress’s Handbook of Geriatric Care Management, Third Edition.
Understanding the Difference between “Need” and “Demand”:Don’t Base Your Eldercare Business Plan on the Growing Number of Those in Need of Caregiver Support
"America is rapidly moving to a two-tiered system of long-term care services. One provides a range of high quality services for those who can afford to pay; while the other offers very limited services and often poor quality care. This is, perhaps, the major domestic issue facing Americans today and will loom larger as the impact of caring for a rapidly aging population becomes more urgent.
It is tempting to look at the research data and conclude that the market for services to an aging population is vast. The National Alliance for Caregiving in collaboration with AARP published a study in November 2009 that estimates there are at least 43.5 million caregivers age 18 and over, equivalent to 19 percent of all adults, who provide unpaid care to an adult family member or friend who is age 50 years or older."