Did you know that we just updated our Ten Steps to Successful Breastfeeding online course? Created specifically to support the implementation of the World Health Organization (WHO) and UNICEF Baby-Friendly Hospital Initiative in the United States, it is an essential course for educating your staff to promote successful breastfeeding. Watch a short preview video:
Core Curriculum for Lactation Consultant Practice, Third Edition is now available as a CourseSmart eBook. Developed by the International Lactation Consultant Association (ILCA) and edited by Rebecca Mannel, Patricia J. Martens, Marsha Walker, it is the essential guide to prepare for certification and practice as an International Board Certified Lactation Consultant (IBCLC). Based on the most current evidence base for practice, it includes four new chapters:
Are you a healthcare professional working with new mothers and infants? Take a look at this new review we've received for Supporting Sucking Skills in Breastfeeding Infants, Second Edition by Catherine Watson Genna. According to Anna Swisher, MBA, IBCLC,
This week, World Breastfeeding Week (WBW) celebrates its 20th anniversary. Commemorated in more than 170 countries, WBW promotes the significant benefits of breastfeeding and recognizes the important work of breastfeeding advocates and educators across the world. This year's theme is "Understanding the Past - Planning the Future: Celebrating 10 years of WHO/UNICEF's Global Strategy for Infant and Young Child Feeding."
Earlier this month, Massachusetts became the second US state to ban infant formula gift bags. Dr. Lauren Smith, Medical Director of the Massachusetts Department of Public Health told Boston.com that, “We applaud the effort of all of the hospitals to make this explicit statement of their support of breastfeeding here in the Commonwealth.”
According to the Massachusetts Breastfeeding Coalition,
“In 2005, nearly all maternity facilities in the state were giving out discharge bags from formula companies. The marketing technique is particularly effective in lowering breastfeeding rates in part because of the implied endorsement of the hospital and health professionals. The bags often come with a requirement that hospitals get their formula for free, which contributes greatly to unnecessary use of formula by breastfeeding mothers. Research has consistently shown that such use is one of the strongest predictors of early breastfeeding failure— with a resultant increase in formula sales.”
Last fall, UMass Memorial Medical Center decided to stop distributing formula bags due to institutional pressure to avoid corporate marketing on hospital materials. Dr. Ellen Delpapa, Medical Director, Labor and Delivery told Boston.com that, “We now give women a free canvas bag with our hospital logo, but it doesn’t have anything in it. So far, we’ve had no complaints; no one has missed the formula.”
The American Academy of Pediatrics recommends that mothers breastfeed exclusively for the first six months to provide babies with protection against respiratory illnesses, ear infections, gastrointestinal diseases, and allergies. Breastfed babies also have a lower risk of sudden infant death syndrome and a reduced likelihood for obesity.
The recently upheld Affordable Care Act (ACA) marks a monumental shift in heath coverage in the United States. In addition to helping the uninsured and young adults, it requires more coverage for women’s preventative care services. According to Lois Uttley, co-founder of Raising Women’s Voices:
Topics: ceu, l-cerp, ACA, Affordable Care Act, baby-friendly, breastfeeding, continuing education unit, lactation, lactation consultant, world health organization, lactation, breastfeeding, wellstart international, Women's Health
Are you a lactation consultant or preparing for certification? We just published a new edition of the ultimate reference for the entire lactation professional’s career from IBLCE certification through clinical practice. Developed by the International Lactation Consultant Association (ILCA), Core Curriculum for Lactation Consultant Practice, Third Edition is the essential guide to prepare for International Board of Lactation Consultant Examiners (IBLCE) certification and practice as an International Board Certified Lactation Consultant (IBCLC).
The Massachusetts Breastfeeding Coalition and the Breastfeeding Coalition of Oregon have collaborated to make a Baby-Friendly rap video. Entitled, "A Tale of Two Births: The Baby-Friendly Rap," it shows the benefits of giving birth at a Baby-Friendly hospital. Check it out:
Today the world is celebrating IBCLCs. This year’s theme is “IBCLCs Make an Impact” to highlight how the expertise of International Board Certified Lactation Consultants (IBCLCs) can make a difference in the health and well-being of children and their mothers.
To show our appreciation, we’d like to offer 20% off any Jones & Bartlett Learning lactation or breastfeeding title. Simply use Coupon Code IBCLCDAY at checkout to apply the discount. Don’t delay; the offer expires on 03/09/2012. Order online at http://www.jblearning.com/nursing/lactation/.
Jones & Bartlett Learning is pleased to announce the recent publication of:
Catherine Watson Genna, BS, IBCLC
ISBN-13: 978-1-4496-4736-0 | Paperback | 432 pages | © 2013
Supporting Sucking Skills in Breastfeeding Infants, Second Edition is the essential resource for health care professionals working with new mothers and infants. Using a skills approach, it focuses on normal sucking function in addition to anatomical variations, developmental respiratory issues, prematurity, or mild neurological deficits.
- Completely updated and revised
- New photos and images
- New chapter, “Hands in Support of Breastfeeding - Manual Therapy”
Topics: New Edition, baby-friendly, breastfeeding, IBCLC, lactation, lactation consultant, catherine watson genna, la leche league, lactation, NICU, breastfeeding, midwife, Recently Published, sucking skills, WIC