Jones & Bartlett Learning Nursing Blog

    Is Your Hospital Baby-Friendly Yet?

    Posted by Katie Hennessy on Aug 27, 2012 1:39:18 PM

    Did you know that we just updated our Ten Steps to Successful Breastfeeding online course? Created specifically to support the implementation of the World Health Organization (WHO) and UNICEF Baby-Friendly Hospital Initiative in the United States, it is an essential course for educating your staff to promote successful breastfeeding. Watch a short preview video:

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    Topics: ceu, l-cerp, baby-friendly, breastfeeding, continuing education unit, lactation, lactation consultant, world health organization, lactation, breast feeding, breastfeeding, CME

    MA: Second US State to Ban Infant Formula Bags

    Posted by Katie Hennessy on Jul 23, 2012 4:18:28 PM

    Earlier this month, Massachusetts became the second US state to ban infant formula gift bags. Dr. Lauren Smith, Medical Director of the Massachusetts Department of Public Health told Boston.com that, “We applaud the effort of all of the hospitals to make this explicit statement of their support of breastfeeding here in the Commonwealth.”

    According to the Massachusetts Breastfeeding Coalition,

    “In 2005, nearly all maternity facilities in the state were giving out discharge bags from formula companies. The marketing technique is particularly effective in lowering breastfeeding rates in part because of the implied endorsement of the hospital and health professionals. The bags often come with a requirement that hospitals get their formula for free, which contributes greatly to unnecessary use of formula by breastfeeding mothers. Research has consistently shown that such use is one of the strongest predictors of early breastfeeding failure— with a resultant increase in formula sales.”

    Last fall, UMass Memorial Medical Center decided to stop distributing formula bags due to institutional pressure to avoid corporate marketing on hospital materials. Dr. Ellen Delpapa, Medical Director, Labor and Delivery told Boston.com that, “We now give women a free canvas bag with our hospital ­logo, but it doesn’t have anything in it. So far, we’ve had no complaints; no one has missed the formula.”

    The American Academy of Pediatrics recommends that mothers breastfeed exclusively for the first six months to provide babies with protection against respiratory illnesses, ear infections, gastrointestinal diseases, and allergies. Breastfed babies also have a lower risk of sudden infant death syndrome and a reduced likelihood for obesity.

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    Topics: ceu, l-cerp, baby-friendly, breastfeeding, continuing education unit, lactation consultant, world health organization, lactation, breastfeeding

    Affordable Care Act: More Care for Women

    Posted by Katie Hennessy on Jul 10, 2012 4:22:44 PM

    The recently upheld Affordable Care Act (ACA) marks a monumental shift in heath coverage in the United States. In addition to helping the uninsured and young adults, it requires more coverage for women’s preventative care services. According to Lois Uttley, co-founder of Raising Women’s Voices:

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    Topics: ceu, l-cerp, ACA, Affordable Care Act, baby-friendly, breastfeeding, continuing education unit, lactation, lactation consultant, world health organization, lactation, breastfeeding, wellstart international, Women's Health

    New Module: Ten Steps to Successful Breastfeeding Online Course

    Posted by Katie Hennessy on Aug 1, 2011 4:54:39 PM

    Did you know we recently added a new module on supporting the non-breastfeeding mother to our successful online course, Ten Steps to Successful Breastfeeding? Created specifically to support the implementation of the World Health Organization (WHO) and UNICEF Baby-Friendly Hospital Initiative™ in the United States, Ten Steps to Successful Breastfeeding is an essential course for educating your staff to promote successful breastfeeding.

    Structured in 17 modules, this online course provides 24.4 hours of continuing education (more than 10 CMEs for physicians), which can be completed at your own pace 24-hours a day. Interspersed throughout are interactive quizzes that measure your understanding of the subject matter as you move thorough the course. After completing the course, you can print out a completion transcript that certifies your earned continuing education credits.

    Preview the course now!

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    Topics: baby-friendly, breastfeeding, continuing education unit, lactation, lactation consultant, world health organization, lactation, breastfeeding, Recently Published, wellstart international

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