It's World Breastfeeding Week! Coordinated by the World Alliance for Breastfeeding Action (WABA) and celebrated in more than 176 countries, World Breastfeeding Week (WBW) recognizes the importance of promoting breastfeeding worldwide. This year's theme is “Breastfeeding and Work: Let’s Make It Work!”
Our Ten Steps to Successful Breastfeeding online course just keeps getting better. Created specifically to support the implementation of the World Health Organization (WHO) and UNICEF Baby-Friendly Hospital Initiative, it is an essential resource for educating your staff to reach Baby-Friendly status.
Topics: baby-friendly, breastfeeding, breastfeeding, lactation consultant, New Edition, nursing, Recently Published, ten steps to successful breastfeeding, UNICEF Baby-Friendly Hospital Initiative, Women's Health, world health organization
The just released Centers for Disease Control and Prevention (CDC) Breastfeeding Report Card shows that breastfeeding rates in the U.S. are increasing. From 2000 to 2010, the number of babies who started breastfeeding increased from 71% to 77%. In fact, the report shows that among "infants born in 2010, 49% were breastfeeding at 6 months, up from 35% in 2000. The breastfeeding rate at 12 months increased from 16% to 27% during that same time period."
Today marks the beginning of the 21st annual World Breastfeeding Week. Celebrated in more than 170 countries, World Breastfeeding Week (WBW) recognizes the essential work of breastfeeding advocates, educators, and lactation consultants who protect, promote, and support breastfeeding worldwide. This year’s theme is "Breastfeeding Support: Close to Mothers," highlighting breastfeeding peer counseling.
Did you know that we just updated our Ten Steps to Successful Breastfeeding online course? Created specifically to support the implementation of the World Health Organization (WHO) and UNICEF Baby-Friendly Hospital Initiative in the United States, it is an essential course for educating your staff to promote successful breastfeeding. Watch a short preview video:
Are you a healthcare professional working with new mothers and infants? Take a look at this new review we've received for Supporting Sucking Skills in Breastfeeding Infants, Second Edition by Catherine Watson Genna. According to Anna Swisher, MBA, IBCLC,
This week, World Breastfeeding Week (WBW) celebrates its 20th anniversary. Commemorated in more than 170 countries, WBW promotes the significant benefits of breastfeeding and recognizes the important work of breastfeeding advocates and educators across the world. This year's theme is "Understanding the Past - Planning the Future: Celebrating 10 years of WHO/UNICEF's Global Strategy for Infant and Young Child Feeding."
Earlier this month, Massachusetts became the second US state to ban infant formula gift bags. Dr. Lauren Smith, Medical Director of the Massachusetts Department of Public Health told Boston.com that, “We applaud the effort of all of the hospitals to make this explicit statement of their support of breastfeeding here in the Commonwealth.”
According to the Massachusetts Breastfeeding Coalition,
“In 2005, nearly all maternity facilities in the state were giving out discharge bags from formula companies. The marketing technique is particularly effective in lowering breastfeeding rates in part because of the implied endorsement of the hospital and health professionals. The bags often come with a requirement that hospitals get their formula for free, which contributes greatly to unnecessary use of formula by breastfeeding mothers. Research has consistently shown that such use is one of the strongest predictors of early breastfeeding failure— with a resultant increase in formula sales.”
Last fall, UMass Memorial Medical Center decided to stop distributing formula bags due to institutional pressure to avoid corporate marketing on hospital materials. Dr. Ellen Delpapa, Medical Director, Labor and Delivery told Boston.com that, “We now give women a free canvas bag with our hospital logo, but it doesn’t have anything in it. So far, we’ve had no complaints; no one has missed the formula.”
The American Academy of Pediatrics recommends that mothers breastfeed exclusively for the first six months to provide babies with protection against respiratory illnesses, ear infections, gastrointestinal diseases, and allergies. Breastfed babies also have a lower risk of sudden infant death syndrome and a reduced likelihood for obesity.
The recently upheld Affordable Care Act (ACA) marks a monumental shift in heath coverage in the United States. In addition to helping the uninsured and young adults, it requires more coverage for women’s preventative care services. According to Lois Uttley, co-founder of Raising Women’s Voices:
Topics: ACA, Affordable Care Act, baby-friendly, breastfeeding, breastfeeding, ceu, continuing education unit, l-cerp, lactation, lactation, lactation consultant, wellstart international, Women's Health, world health organization
The Massachusetts Breastfeeding Coalition and the Breastfeeding Coalition of Oregon have collaborated to make a Baby-Friendly rap video. Entitled, "A Tale of Two Births: The Baby-Friendly Rap," it shows the benefits of giving birth at a Baby-Friendly hospital. Check it out: