Today begins the start of World Breastfeeding Week (WBW). Held annually since 1992 and recognized in more than 170 countries, World Breastfeeding Week highlights the global impact that breastfeeding has as “a key element in getting us to think about how to value our wellbeing from the start of life, how to respect each other, and care for the world we share.” The theme is “Breastfeeding: A Key to Sustainable Development.”
This year, World Breastfeeding Week acknowledges the links between breastfeeding and the Sustainable Development Goals (SDGs), a global initiative organized by the United Nations (UN) to “end poverty, protect the planet, and ensure prosperity for all as part of a new sustainable development agenda."
According to Dr. Amal Omer-Salim, World Alliance for Breastfeeding Action (WABA) Co-Executive Director,
“Celebrations should mark on-going efforts to learn from achievements and overcome challenges. The annual WBW celebration should be more than a week-long effort. By focusing on a broader context, longer time frame and practical yet ambitious goals, we can create sustainable and engaging campaigns. Let us campaign for a generation!”
Those goals seek:
- To inform people about the new SDGs and how they relate to breastfeeding and Infant and Young Child Feeding (IYCF)
- To firmly anchor breastfeeding as a key component of sustainable development
- To galvanize a variety of actions at all levels on breastfeeding and IYCF in the new era of the SDGs
- To engage and collaborate with a wider range of actors around promotion, protection, and support of breastfeeding
For decades, Jones & Bartlett Learning has been committed to providing high-quality breastfeeding resources for clinicians, students, and instructors. We are so proud to support World Breastfeeding Week this and every year!