Breastfeeding advocates, this is your week! Celebrated in more than 175 countries, World Breastfeeding Week (WBW) raises awareness for the importance of protecting, promoting, and supporting breastfeeding worldwide with the implementation of the Millennium Development Goals (MDGs). This year's theme is "Breastfeeding: A Winning Goal - For Life!"
According to World Alliance for Breastfeeding Action Chairperson, Dr. Felicity Savage,
“...we can all can contribute to each of the MDGs in a substantial way. Exclusive breastfeeding and adequate appropriate complementary feeding are key interventions for improving child survival, potentially reducing deaths among children under five by about 20%. Early and exclusive breastfeeding improves newborn care and reduces neonatal mortality, which contributes to the majority of infant deaths. Breastfeeding has been shown repeatedly to be the single most effective way to prevent infant death; it plays a major role in children’s health and development, and significantly benefits the health of mothers."
This year's World Breastfeeding Week objectives are:
- To inform people about the MDGs and how they relate to breastfeeding and Infant and Young Child Feeding (IYCF)
- To showcase the progress made so far and the key gaps in improving breastfeeding and IYCF
- To call attention to the importance of STEPPING UP actions to protect, promote and support breastfeeding as a key intervention in the MDGs AND in the post 2015 era
- To stimulate interest amongst young people of both genders to see the relevance of breastfeeding in today’s changing world
Join us in recognizing the important work that World Breastfeeding Week celebrates!