Jones & Bartlett Learning Nursing Blog

    CDC: $6 million Awarded to NICHQ for Baby-Friendly Initiative

    Posted by Katie Hennessy on Oct 24, 2011 11:34:39 AM

    In order to accelerate the number of Baby-Friendly hospitals in the US, the Centers for Disease Control (CDC) has awarded nearly $6 million over three years to the National Initiative for Children's Healthcare Quality (NICHQ). Intended to improve hospital practices that support breastfeeding, the project will help them move toward Baby-Friendly status by incorporating the Ten Steps to Successful Breastfeeding established by the World Health Organization (WHO) and UNICEF as global criteria to improve breastfeeding rates.

    According to William H. Dietz, MD, Ph.D., director of CDC's Division of Nutrition, Physical Activity and Obesity:

    "We know that breastfeeding rates are higher in Baby-Friendly hospitals, yet only 5 percent of babies in this country are born in these facilities. We need to help hospitals improve their maternity care to better support breastfeeding. This project takes steps to do that, and it offers real solutions to improve the health of mothers and babies."

    As the award recipient, NICHQ will be responsible for coordinating activities to increase the number of Baby-Friendly hospitals, including:

    • Bringing together hospital staff to support breastfeeding, such as breastfeeding experts, organizational leadership, and hospital workers
    • Developing and sharing best practices and evidence-based improvement plans
    • Encouraging collaborative practice by enlisting experts all aspects of the Baby-Friendly Hospital Initiative

    Is your hospital Baby-Friendly yet? Do you know about our online Ten Steps to Successful Breastfeeding course? Created specifically to support the implementation of the World Health Organization (WHO) and UNICEF Baby-Friendly Hospital Initiative™ in the United States, it is an essential course for educating your staff to promote successful breastfeeding.

    Structured in 17 modules, this online course earns 24.4 CEUs for nurses and 24.4 L-CERPs for lactation consultants that can be completed at your own pace 24-hours a day. Interspersed throughout are interactive quizzes that measure your understanding of the subject matter as you move thorough the course. After completing the course, you can print out a completion transcript that certifies your earned continuing education credits.

    Preview the course now!

    For institutions, Jones & Bartlett Learning provides all the necessary technology to administer the course to your staff, including:

    • Hosting the course
    • Student management resources
    • Record keeping
    • Technical support

    Administrators can log on and check the progress of enrolled students at any time. Course contents include breastfeeding as a public health policy, the advantages of breastfeeding, prenatal issues, facilitating breastfeeding, low milk supply, providing ongoing support, and a new module on supporting the non-breastfeeding mother.

    Special pricing available for institutions on bulk orders! If you are considering this course for staff training, you can view the course in its entirety with a complimentary password.

    Please contact:
    Linda A. McGarvey,
    Special Markets Manager
    1-800-832-0034 ext. 8229

    Topics: baby-friendly, breastfeeding, lactation, lactation consultant, ten steps to successful breastfeeding, course, breastfeeding

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