According to a new review by the American Journal of Pharmaceutical Education (AJPE), Pharmaceutical Marketing by Brent L. Rollins and Matthew Perri "has made a remarkable step toward the understanding of pharmaceutical marketing and its practical applications in the industry."
The review continues that Pharmaceutical Marketing,
"...succeeds in explaining not only the theoretical principles of pharmaceutical marketing that are crucial to know, but also in presenting it to the reader in a way that pertains to the current actual practice of marketing of pharmaceutical products. As a result, combining theoretical knowledge with examples from actual practice enables beginning learners in the pharmaceutical marketing field, such as students, to easily comprehend different details as they relate to both clinical and industrial practice.
[The text] covers the aspects of the pharmaceutical marketing field that interested readers need to be aware of most. Every chapter is followed by a quick summary and several discussion questions that can be useful in generating dialogues and discussions in academic settings. The widespread use of tables and figures...helps for better understanding and comprehension of the core themes discussed. The real-world 'Case in Point' examples are another useful tool. Spread across all 12 chapters, these boxes provide recent information about different industrial- and marketing-related matters pertaining to the topic discussed by exhibiting cases from real-world practice. Having such pieces of information raises reader awareness of recent events taking place in the marketplace.
All in all, this text provides a beneficial reference for readers interested in the pharmaceutical marketing field. The comprehensiveness of presented topics, the inclusion of innovative ideas, the citation of different examples from real-world practice, and the reader-friendly nature of chapters make this book an insightful supplement to the field of pharmaceutical marketing and, most importantly, qualify Pharmaceutical Marketing for serving as a solitary textbook for pharmaceutical marketing-related classes."