A new Verizon Wireless ad released last month titled “Inspire Her Mind” provides a theory as to why many women often grow up with little interest in science and technology. The ad suggests that many girls are raised with a focus on their looks over their minds. Rather than telling them that they’re pretty, the ad argues we should be encouraging them to believe they’re “pretty brilliant” instead.
This commercial is part of a major collaboration between Verizon Wireless and Makers, a digital platform that urges girls to get more involved in Science, Technology, Engineering, and Math (STEM) fields by showcasing thousands of compelling stories from trailblazing women of today and tomorrow. It is an ongoing initiative that aims to be the largest and most dynamic collection of women's stories ever assembled.
The Inspire Her Mind website provides a variety of ways to help parents and teachers motivate more girls to get involved with STEM, including a list of games, books, programs, and events for parents children starting as early as 3 years old.
According to the website, “inspiring more girls to get involved with STEM is [only] one idea. We’re looking for even more innovative solutions that change the face of education,” especially since 66% of 4th grade girls say they like science and math, but only 18% of college engineers are female.
The Verizon-Makers campaign has challenged the country to submit their most innovative solutions in Education, Healthcare, Sustainability, and Transportation. They’re now accepting submissions here, and there will be cash prizes for the winner and 2 runners-up in each category.
Jones & Bartlett Learning encourages students of all ages to explore all STEM fields by providing a wide selection of texts that improve learning outcomes and provide career readiness. To learn more about Jones & Bartlett’s offerings in STEM, visit our website, or contact an Account Specialist today!